Company Overview
iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is a leading provider of online entertainment video services in China.
Our platform combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. We produce, aggregate and distribute a wide variety of long-form videos. Our content ecosystem is further enriched by a broad spectrum of mini and short dramas, as well as a diverse range of other videos. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. With in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, IP licensing, talent agency, online literature, etc.
For long-form videos, we pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as War of Faith (追风者), Strange Tales of Tang Dynasty II To the West (唐朝诡事录之西行), and Drifting Away (漂白) which broke our internal 10,000 iQIYI popularity index scores; popular variety shows, such as the multi-season The Rap of China (新说唱), Become A Farmer (种地吧), and new IP The King of Stand-up Comedy (喜剧之王单口季) ; high-quality movies, such as The Comeback (零号追杀), Rob & Roll (临时劫案), and Wolf Hiding (怒潮); and popular cartoons and animations, such as the multi-season Deer Squad (无敌鹿战队) and Princess Doremi (音乐公主爱美莉), the long-running The Great Ruler (大主宰年番), and new IP How Dare You (成何体统). We also adapt video IP into multiple entertainment products, such as online games, animations, online literature, and derivative merchandise.
In addition to original content, we also provide users with a selection of professionally produced content that is produced by and licensed from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as the drama series We Are Criminal Police (我是刑警), A Journey to Love (一念关山), A Lifelong Journey (人世间), and the variety show Keep Running (奔跑吧).
Starting in 2024, we are enhancing our content offerings by strategically integrating mini and short dramas to complement our extensive long-form content. Mini and short dramas differ from long-form videos in format, storytelling style, and audience reach, catering specifically to users seeking quick entertainment breaks. Through introducing mini and short dramas, we aim to cater to diverse user preferences and viewing scenarios. This diversified content approach is designed to broaden our user reach while enhancing user satisfaction and loyalty, and drive monetization opportunities over time.
We also offer a broad base of other video content with all kinds of genres, formats and running times.
Technology is the bedrock of our products and services. We utilize AI technology to drive our entire business, including video content creation, purchase, production, tagging, distribution, monetization and customer service, to achieve automation and intelligence in the entire business process. Our advanced technologies facilitate better content production, enhanced operation efficiency and superior user experience.
We have developed diversified monetization model. We generate revenues through membership services, online advertising services and a suite of other monetization methods. We pioneered a large-scale paid content subscription business in China, providing a choice of various membership privileges. We appeal to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to amplify the popularity and monetary value of the original IP. Our monetization model fosters an environment for high-quality content production and effective content distribution on our platform, which in turn attracts a large subscriber base of high user engagement, creating a virtuous cycle.